AVOGUSTA
OBJECTIVE
The project required developing an identity and branding system for Avogusta, a salad bar establishment based in Blackstone, Virginia. Avogusta is passionate about providing healthy living options through local farmers who use fresh and high-quality ingredients, emphasizing avocado.
APPROACH
Hand-drawn elements and a color palette inspired by avocados and fresh salad ingredients were utilized when crafting a brand identity that reflects Avogusta’s core values. The selected typeface, ITC Officina Std, embodies authenticity and approachability, aligning seamlessly with Avogusta’s commitment to providing a genuine farm-to-table experience.
ACCOLADES
Graphis New Talent Annual 2024
Honorable Mention (Branding System)
BRAND VOICE
WHOLESOME: Avogusta focuses on promoting nutritious and balanced meals made from fresh, high-quality ingredients, creating a sense of trust and wholesomeness.
INFORMATIVE: Avogusta offers insights into the nutritional content and sourcing of its menu items with complete transparency.
INSPIRING: Avogusta’s mission includes motivating and inspiring customers to make positive changes in their lifestyle and dietary habits, fostering a sense of optimism and possibility for a healthier future.
S.W.O.T. ANALYSIS
STRENGTHS:
Unique selling proposition: the focus on avocados and local sourcing creates a distinctive concept that sets the restaurant apart from competitors.
Community support: having relationships with local farmers and engaging with the community fosters a positive brand image.
OPPORTUNITIES:
Health and wellness trends: growing consumer interest in health and wellness presents an opportunity to capitalize on the restaurant’s emphasis on fresh and healthy ingredients.
Collaborations and partnerships: explore partnerships with local businesses, gyms, or wellness centers.
THREATS:
Competitive market: competition in the food industry may pose a challenge, requiring continuous efforts to differentiate the brand and stay relevant
Economic downturn: economic uncertainties/downturns may affect consumer spending on dining out.
WEAKNESSES:
Seasonal variability: local sourcing may lead to seasonal variations in the menu, which could potentially limit offerings during certain times of the year.
Limited menu appeal: the concept may not appeal to customers who are not fans of avocados or those looking for a broader menu.
