HARE CARE
OBJECTIVE
The project required developing an identity and packaging system for Hare Care, a company based in San Francisco, California, that embodies a holistic approach to beauty and sustainability with its shampoo and conditioner bars.
APPROACH
Incorporating clean, vegan ingredients and sustainable practices, every aspect of the brand, from sourcing to production, is carefully handled. Embracing blackletter paired with a sans-serif typeface for its typography, along with a palette of natural colors, Hare Care’s aesthetic reflects its commitment to both tradition and modernity. These elements ensure that each product reflects the brand’s commitment to heritage and innovation, resonating with environmentally-conscious consumers seeking quality hair care.
ACCOLADES
National Student Show and Conference 19
Finalist (Packaging) | 2024
BRAND VOICE
AUTHENTHIC: Hare Care communicates with sincerity and transparency, reflecting their genuine commitment to sustainability and ethical practices.
INNOVATIVE: Their brand voice is marked by creativity and forward-thinking, as they strive to develop unique and effective haircare solutions that prioritize environmental responsibility.
APPROACHABLE: Hare Care’s tone is friendly and accessible, making it easy for consumers to engage with their message of sustainability and clean beauty.
S.W.O.T. ANALYSIS
STRENGTHS:
Commitment to sustainability: Hare Care’s dedication to using clean, vegan ingredients and sustainable practices sets them apart in the market.
Innovative approach: They blend traditional craftsmanship with modern techniques, offering unique and effective haircare solutions.
OPPORTUNITIES:
Growing demand for sustainable products: As consumers become more environmentally conscious, there’s an increasing demand for sustainable haircare options.
Expansion into new markets: Hare Care could explore partnerships to expand its reach beyond San Francisco.
WEAKNESSES:
Limited market reach: Hare Care may struggle to gain visibility beyond its San Francisco base.
Competition: They face competition from established brands already dominating the haircare market such as Ethique and Native.
THREATS:
Changing Consumer Trends: Hare Care must adapt quickly if consumer preferences and trends shift for specific hair care products.
Economic Factors: Economic changes could affect consumer spending on beauty products, impacting HareCare's sales.
