SUNDELA
OBJECTIVE
The project required developing an identity and packaging system for Sundela, a company based in Austin, Texas, that handmakes its candles and candle holders.
APPROACH
The Sundela packaging and identity reflect the brand's modern elegance and artisanal craftsmanship through sophisticated, contemporary design. The cohesive and visually captivating brand experience resonates with customers and highlights the artistry of our handcrafted products. This is shown through the customized typography and the modern and contemporary packaging for the taper candle and candle holder packaging.
BRAND VOICE
CONTEMPORARY: Sundela’s communication is modern and stylish, reflecting the handcrafted and innovative design and up-to-date aesthetics. Sundela aims to evoke a sense of current, sophisticated beauty in every interaction.
INVITING: Sundela uses a warm and welcoming tone to create a comforting atmosphere that resonates with its customers, much like the cozy, uplifting nature of candlelight. The goal is to make everyone feel at home with Sundela.
ARTISTIC: Sundela reflects a passion for creativity and innovation, showcasing the thoughtful and imaginative design elements in their products. Sundela strives to inspire its customers through unique and artistic approaches to candle making.
S.W.O.T. ANALYSIS
STRENGTHS:
Handcrafted Quality: Each candle and holder is meticulously handcrafted, ensuring high-quality and unique products that appeal to discerning customers.
Contemporary and Artistic Design: Sundela’s modern and creative designs set it apart from traditional candle companies, attracting a niche market interested in stylish home decor.
WEAKNESSES:
Limited Production Capacity: Handcrafting each item can limit the number of products available, potentially restricting market growth and scalability.
Higher Price Point: The focus on artisanal quality and design might result in higher prices, which could deter price-sensitive customers.
OPPORTUNITIES:
E-commerce Growth: Leveraging online sales channels and social media marketing can expand Sundela’s reach beyond the local market, reaching a global audience.
Collaborations and Partnerships: Partnering with interior designers, influencers, or other brands can enhance visibility and credibility.
THREATS:
Market Competition: The candle market is highly competitive, with numerous established brands and new entrants offering similar products.
Economic Downturns: Economic instability can affect consumer spending on non-essential luxury items like artisanal candles.
