BLUE VEST

is your go-to app for unlocking the full potential of water routes, catering to a diverse range of water enthusiasts, whether they’re into kayaking, canoeing, tubing, paddle boarding, or other aquatic adventures. Our platform provides easy accessibility to many river and lake routes, ensuring users can seamlessly plan and navigate their water excursions. From serene lakeside paddles to thrilling river runs, BLUE VEST empowers users with detailed route information, community insights, and safety guidelines, enhancing their overall experience on the water. With user-friendly features and a wealth of curated content, BLUE VEST is your trusted companion for discovering, exploring, and enjoying water routes like never before.

DEFINING THE PROBLEM

BLUE VEST seeks to solve the problem of limited accessibility to water routes for kayaking, canoeing, tubing, paddle boarding, and other water activities. By providing a user-friendly platform with detailed route information, community engagement features, and safety tips, BLUE VEST aims to make water exploration easier, safer, and more enjoyable for outdoor enthusiasts.

INTERVIEW INSIGHTS

I might kayak more frequently if I could execute rentals in the app and just pick them up on the way or there.

—Jacob, 44 years old

Knowing the quality of the water is huge, I always want to have lake days but worry about swimming in gross water.

—Samantha, 20 years old

I love the outdoors, but I don’t know a whole lot about kayaking/canoeing routes in my community.

—Kenn, 19 years old

I think these niche sort of apps can create a place for authentic discussions, unlike Google reviews which can be misleading.

—Martin, 38 years old

SURVEY RESULTS

These survey results will provide insights into users’ thoughts on how apps relating to outdoor routes/activitives could improve.

TAKEAWAY

Users usually gather information about water routes through websites. However, some users desire a community to engage with to also gain knowledge about water routes. Having an app that makes water routes more accessible with a community forum feature would influence users to download an app like BLUE VEST.

USER PERSONA

BIO
Jennifer Reid, a full-time registered nurse. She is 23 years old and has been a nurse for the past 2 years. She currently works at a children’s transplant hospital in New Braunfels, Texas. She doesn’t have any children but has been married for the past year. She has an excellent bedside manner and all of the patients love her. She is excellent with the children, and she hopes to get promoted.

MOTIVATIONS
She’s a spiritual person who loves learning about new cultures and experiences. She values patience and hard work and tries to live every day like it’s her last. Even though nursing takes up most of her time now, she used to spend many weekends on the river with her family, friends, and husband. Being from New Braunfels, Jennifer would spend most weekends tubing and paddle boarding on the Guadalupe River.

GOALS
Jennifer wants to eventually go back to school to become a nurse practitioner. She also wants to spend more time outside when she’s not busy with work. She wants to become healthier and stronger alongside her husband. One of her end goals is to visit at least 20 different rivers. She wants to find people that are like-minded to go tubing/paddle boarding with other than her husband and family.

FRUSTRATIONS
She’s getting tired of using the exact same route on her trips out. She wants to explore different parts of the river (or even a completely different one). She gets frustrated with the lack of information about the lake/river routes around her area.

COMPETITIVE ANALYSIS

These survey results will provide insights into users’ thoughts on how apps relating to outdoor routes/activitives could improve.

HOW MIGHT WE…

HME address limited connections to other people interested in water routes?

HME fix the lack of personalization when searching for routes?

HMW make water routes accessible for the users?

HMW determine if available content is out-of-date?

SOLUTION

BLUE VEST is a service that will allow users to easily access water routes for rivers/lakes. The features will allow the user to access safety tips, customize their wants and needs regarding skill level, location, among others, and connect with other users through a community forum. This will allow users to gain knowledge of water ways and connect with others with ease of mind.